Monday holiday, you’re doom scrolling away. Just a casual dip into the dopamine stream. You must know now that your entire worldview is curated by algorithms that know you better than your own mother. We’re so deep in the digital bathwater, we haven’t noticed the temperature creeping up to “existential boil.” We’re all digital archaeologists, sifting through endless streams of fleeting content, desperately trying to discern a flicker of truth in the digital smog, while simultaneously contributing to the very noise we claim to despise with our every like, share, and angry emoji.
And then there’s the Workplace. Oh, the glorious, soul-crushing Workplace. Agile transformations! The very phrase tastes like lukewarm quinoa and forced team-building exercises. We’re all supposed to be nimble, right? Sprinting towards… what exactly? Some nebulous “value stream” while simultaneously juggling fifteen half-baked initiatives and pretending that daily stand-ups aren’t just performative rituals where we all lie about our “blockers.” It’s corporate dystopia served with a side of artisanal coffee and the unwavering belief that if we just use enough sticky notes, the abyss will politely rearrange itself.
Meanwhile, the Social Media Thunderdome is in full swing. Information? Forget it. It’s all about the narrative, baby. Distorted, weaponised, and mainlined directly into our eyeballs. Fear and confusion are the engagement metrics that truly matter. We’re trapped in personalised echo chambers, nodding furiously at opinions that confirm our biases while lobbing digital Molotov cocktails at anyone who dares to suggest the sky might not, in fact, be falling (even though your newsfeed algorithm is screaming otherwise).
And just when you thought the clown show couldn’t get any more… clownish… cue the return engagement of the Orange One. Trump Show 2: Electric Boogaloo. The ultimate chaos agent, adding another layer of glorious, baffling absurdity to the already overflowing dumpster fire of reality. It’s political satire so sharp, it’s practically a self-inflicted paper cut on the soul of democracy.
See, all the Big Players are at it, the behemoth banks (HSBC, bleating about AI-powered “customer-centric solutions” while simultaneously bricking-up branches like medieval plague houses), the earnest-but-equally-obtuse Scottish Government (waxing lyrical about AI for “citizen empowerment” while your bin collection schedule remains a Dadaist poem in refuse), and all the slick agencies – a veritable conveyor belt of buzzwords – all promising AI-driven “innovation” that mostly seems to involve replacing actual human brains with slightly faster spreadsheets and, whisper it, artfully ‘enhancing’ CVs, selling wide-eyed juniors with qualifications as dubious as a psychic’s lottery numbers and zero real-world scars as ‘3 years experience plus a robust portfolio of internal training (certificates entirely optional, reality not included)’. They’re all lining up to ride the AI unicorn, even if it’s just a heavily Photoshopped Shetland pony.”
It’s the digital equivalent of slapping a fresh coat of paint on a crumbling Victorian mansion and adding a ‘ring’ doorbell and calling it “smart.” They’re all so eager to tell you how AI is going to solve everything. Frictionless experiences! Personalized journeys! Ethical algorithms! (Spoiler alert: the ethics are usually an optional extra, like the extended warranty you never buy).
Ethical algorithms! The unicorns of the tech world. Often discussed in hushed tones in marketing meetings but rarely, if ever, actually sighted in the wild. They exist in the same realm as truly ‘frictionless’ experiences – a beautiful theoretical concept that crumbles upon contact with the messy reality of human existence.
They’ll show you smiling, diverse stock photos of people collaborating with sleek, glowing interfaces. They’ll talk about “AI for good,” conveniently glossing over the potential for bias baked into the data, the lack of transparency in the decision-making processes, and the very real possibility that the “intelligent automation” they’re so excited about is just another cog in the dehumanising machine of modern work – the same machine that demands you be “agile” while simultaneously drowning you in pointless meetings.
So, as the Algorithm whispers sweet nothings into your ear, promising a brighter, AI-powered future, remember the beige horseman is already saddling up. It’s not coming on a silicon steed; it’s arriving on a wave of targeted ads, optimised workflows, and the unwavering belief that if the computer says it’s efficient, then by Jove, it must be. Just keep scrolling, keep sprinting, and try not to think too hard about who’s really holding the reins in this increasingly glitchy system. Your personalised apocalypse is just a few more clicks away.
Shiel Yule 