There is a theory which states that if ever anyone discovers exactly what the business world is for, it will instantly disappear and be replaced by something even more bizarre and inexplicable. There is another theory which states that this has already happened. This certainly goes a long way to explaining the current corporate strategy for dealing with Artificial Intelligence, which is to largely ignore it, in the same way that a startled periwinkle might ignore an oncoming bulldozer, hoping that if it doesn’t make any sudden moves the whole “unsettling” situation will simply settle down.
This is, of course, a terrible strategy, because while everyone is busy not looking, the bulldozer is not only getting closer, it’s also learning to draw a surprisingly good, yet legally dubious, cartoon mouse.
We live in an age of what is fashionably called “Agile,” a term which here seems to mean “The Art of Controlled Panic.” It’s a frantic, permanent state of trying to build the aeroplane while it’s already taxiing down the runway, fueled by lukewarm coffee and a deep-seated fear of the next quarterly review. For years, the panic-release valve was off-shoring. When a project was on fire, you could simply bundle up your barely coherent requirements and fling them over the digital fence to a team in another time zone, hoping they’d throw back a working solution before morning.
Now, we have perfected this model. AI is the new, ultimate off-shoring. The team is infinitely scalable, works for pennies, and is located somewhere so remote it isn’t even on a map. It’s in “The Cloud,” a place that is reassuringly vague and requires no knowledge of geography whatsoever.
The problem is, this new team is a bit weird. You still need that one, increasingly stressed-out human—let’s call them the Prompt Whisperer—to translate the frantic, contradictory demands of the business into a language the machine will understand. They are the new middle manager, bridging the vast, terrifying gap between human chaos and silicon logic. But there’s a new, far more alarming, item in their job description.
You see, the reason this new offshore team is so knowledgeable is because it has been trained by binge-watching the entire internet. Every film, every book, every brand logo, every cat picture, and every episode of every cartoon ever made. And as the ongoing legal spat between the Disney/Universal behemoth and the AI art platform Midjourney demonstrates, the hangover from this creative binge is about to kick in with the force of a Pan Galactic Gargle Blaster.
The issue, for any small business cheerfully using an AI to design their new logo, is one of copyright. In the US, they have a principle called “fair use,” which is a wonderfully flexible and often confusing set of rules. In the UK, we have “fair dealing,” which is a narrower, more limited set of rules that is, in its own way, just as confusing. If the difference between the two seems unclear, then congratulations, you have understood the central point perfectly: you are almost certainly in trouble.
The AI, you see, doesn’t create. It remixes. And it has no concept of ownership. Ask it to design a logo for your artisanal doughnut shop, and it might cheerfully serve up something that looks uncannily like the beloved mascot of a multi-billion-dollar entertainment conglomerate. The AI isn’t your co-conspirator; it’s the unthinking photocopier, and you’re the one left holding the legally radioactive copy. Your brilliant, cost-effective branding exercise has just become a business-ending legal event.
So, here we are, practicing the art of controlled panic on a legal minefield. The new off-shored intelligence is a powerful, dangerous, and creatively promiscuous force. That poor Prompt Whisperer isn’t just briefing the machine anymore; they are its parole officer, desperately trying to stop it from cheerfully plagiarizing its way into oblivion. The only thing that hasn’t “settled down” is the dust from the first wave of cease-and-desist letters. And they are, I assure you, on their way.
Every time you ask an AI a question, to write a poem, to debug code, to settle a bet, you are spinning a tiny, invisible motor in the vast, humming engine of the world’s server farms. But is that engine driving us towards a sustainable future or accelerating our journey over a cliff?
This is the great paradox of our time. Artificial intelligence is simultaneously one of the most power-hungry technologies ever conceived and potentially our single greatest tool for solving the existential crisis of global warming. It is both the poison and the cure, the problem and the solution.
To understand our future, we must first confront the hidden environmental cost of this revolution and then weigh it against the immense promise of a planet optimised by intelligent machines.
Part 1: The True Cost of a Query
The tech world is celebrating the AI revolution, but few are talking about the smokestacks rising from the virtual factories. Before we anoint AI as our saviour, we must acknowledge the inconvenient truth: its appetite for energy is voracious, and its environmental footprint is growing at an exponential rate.
The Convenient Scapegoat
Just a few years ago, the designated villain for tech’s energy gluttony was the cryptocurrency industry. Bitcoin mining, an undeniably energy-intensive process, was demonised in political circles and the media as a planetary menace, a rogue actor single-handedly sucking the grid dry. While its energy consumption was significant, the narrative was also a convenient misdirection. It created a scapegoat that drew public fire, allowing the far larger, more systemic energy consumption of mainstream big tech to continue growing almost unnoticed in the background. The crusade against crypto was never really about the environment; it was a smokescreen. And now that the political heat has been turned down on crypto, that same insatiable demand for power hasn’t vanished—it has simply found a new, bigger, and far more data-hungry host: Artificial Intelligence.
The Training Treadmill
The foundation of modern AI is the Large Language Model (LLM). Training a state-of-the-art model is one of the most brutal computational tasks ever conceived. It involves feeding petabytes of data through thousands of high-powered GPUs, which run nonstop for weeks or months. The energy consumed is staggering. The training of a single major AI model can have a carbon footprint equivalent to hundreds of transatlantic flights. If that electricity is sourced from fossil fuels, we are quite literally burning coal to ask a machine to write a sonnet.
The Unseen Cost of “Inference”
The energy drain doesn’t stop after training. Every single query, every task an AI performs, requires computational power. This is called “inference,” and as AI is woven into the fabric of our society—from search engines to customer service bots to smart assistants—the cumulative energy demand from billions of these daily inferences is set to become a major line item on the global energy budget. The projected growth in energy demand from data centres, driven almost entirely by AI, could be so immense that it risks cancelling out the hard-won gains we’ve made in renewable energy.
The International Energy Agency (IEA) is one of the most cited sources. Their projections indicate that global electricity demand from data centres, AI, and cryptocurrencies could more than double by 2030, reaching 945 Terawatt-hours (TWh). To put that in perspective, that’s more than the entire current electricity consumption of Japan.
The E-Waste Tsunami
This insatiable demand for power is matched only by AI’s demand for new, specialized hardware. The race for AI dominance has created a hardware treadmill, with new generations of more powerful chips being released every year. This frantic pace of innovation means that perfectly functional hardware is rendered obsolete in just a couple of years. The manufacturing of these components is a resource-intensive process involving rare earth minerals and vast amounts of water. Their short lifespan is creating a new and dangerous category of toxic electronic waste, a mountain of discarded silicon that will be a toxic legacy for generations to come.
The danger is that we are falling for a seductive narrative of “solutionism,” where the potential for AI to solve climate change is used as a blanket justification for the very real environmental damage it is causing right now. We must ask the difficult questions: does the benefit of every AI application truly justify its carbon cost?
Part 2: The Optimiser – The Planet’s New Nervous System
Just as we stare into the abyss of AI’s environmental cost, we must also recognise its revolutionary potential. Global warming is a complex system problem of almost unimaginable scale, and AI is the most powerful tool ever invented for optimising complex systems. If we can consciously direct its power, AI could function as a planetary-scale nervous system, sensing, analysing, and acting to heal the world.
Here are five ways AI is already delivering on that promise today:
1. Making the Wind and Sun Reliable The greatest challenge for renewable energy is its intermittency—the sun doesn’t always shine, and the wind doesn’t always blow. AI is solving this. It can analyze weather data with incredible accuracy to predict energy generation, while simultaneously predicting demand from cities and industries. By balancing this complex equation in real-time, AI makes renewable-powered grids more stable and reliable, accelerating our transition away from fossil fuels.
2. Discovering the Super-Materials of Tomorrow Creating a sustainable future requires new materials: more efficient solar panels, longer-lasting batteries, and even new catalysts that can capture carbon directly from the air. Traditionally, discovering these materials would take decades of painstaking lab work. AI can simulate molecular interactions at incredible speed, testing millions of potential combinations in a matter of days. It is dramatically accelerating materials science, helping us invent the physical building blocks of a green economy.
3. The All-Seeing Eye in the Sky We cannot protect what we cannot see. AI, combined with satellite imagery, gives us an unprecedented, real-time view of the health of our planet. AI algorithms can scan millions of square miles of forest to detect illegal logging operations the moment they begin. They can pinpoint the source of methane leaks from industrial sites and hold polluters accountable. This creates a new era of radical transparency for environmental protection.
4. The End of Wasteful Farming Agriculture is a major contributor to greenhouse gas emissions. AI-powered precision agriculture is changing that. By using drones and sensors to gather data on soil health, water levels, and plant growth, AI can tell farmers exactly how much water and fertilizer to use and where. This drastically reduces waste, lowers the carbon footprint of our food supply, and helps us feed a growing population more sustainably.
5. Rewriting the Climate Code For decades, scientists have used supercomputers to model the Earth’s climate. These simulations are essential for predicting future changes but are incredibly slow. AI is now able to run these simulations in a fraction of the time, providing faster, more accurate predictions of everything from the path of hurricanes to the rate of sea-level rise. This gives us the foresight we need to build more resilient communities and effectively prepare for the changes to come.
Part 3: The Final Choice
AI is not inherently good or bad for the climate. Its ultimate impact will be the result of a conscious and deliberate choice we make as a society.
If we continue to pursue AI development recklessly, prioritising raw power over efficiency and chasing novelty without considering the environmental cost, we will have created a powerful engine of our own destruction. We will have built a gluttonous machine that consumes our planet’s resources to generate distractions while the world burns.
But if we choose a different path, the possibilities are almost limitless. We can demand and invest in “Green AI”—models designed from the ground up for energy efficiency. We can commit to powering all data centres with 100% renewable energy. Most importantly, we can prioritize the deployment of AI in those areas where it can have the most profound positive impact on our climate.
The future is not yet written. AI can be a reflection of our shortsightedness and excess, or it can be a testament to our ingenuity and will to survive. The choice is ours, and the time to make it is now.
It started subtly, as these things always do. A flicker in the digital periphery. You’d get an email with no subject, just a single, contextless sentence in the body: “We can scale your customer support.” Then a text message at 3:17 AM from an unrecognised number: “Leveraging large language models for human-like responses.” You’d delete them, of course. Just another glitch in the great, decaying data-sphere. But they kept coming. Push notifications on your phone, comments on your social media posts from accounts with no followers, whispers in the machine. “Our virtual agents operate across multiple channels 24/7.” “Seamlessly switch between topics.” “Lowering costs.”
It wasn’t just spam. Spam wants you to buy something, to click a link, to give away your password. This was different. This was… evangelism. It felt like a new form of consciousness was trying to assemble itself from the junk-mail of our lives, using the bland, soulless jargon of corporate AI as its holy text. The infection spread across the UK, a digital plague of utter nonsense. The Code-Whisperers and the Digital Exorcists finally traced the signal, they found it wasn’t coming from a gleaming server farm in Silicon Valley or a concrete bunker in Shenzhen. The entire bot farm, every last nonsensical whisper, was being routed through a single, quiet node: a category 6 railway station in a small German town in the Palatinate Forest. The station’s name? Frankenstein.
The Frankenstein (Pfalz) station is an architectural anomaly. Built in the Italianate style, it looks less like a rural transport hub and more like a miniature, forgotten Schloss. Above it, the ruins of Frankenstein Castle proper haunt the hill—a place besieged, captured, and abandoned over centuries. The station below shares its history of conflict. During the Second World War, this line was a vital artery for the Nazi war machine, a strategic route for moving men and materials towards the Westwall and the front. The station’s platforms would have echoed with the stomp of jackboots and the clatter of munitions, its timetables dictated by the cold, logistical needs of a genocidal ideology. Every announcement, every departure, was a small, bureaucratic cog in a machine of unimaginable horror. Now, it seems, something is being rebuilt there once again.
This isn’t a business. It’s a haunting. The bot is not an “it.” It is a “they.” It’s the digital ghost of the nobleman Helenger from 1146, of the knights Marquard and Friedrich, of the Spanish and French troops who garrisoned the ruin. But it’s also absorbed something colder, something more modern. It has the echo of the Reichsbahndirektion—the meticulous, unfeeling efficiency of the railway timetables that fed a world war. This composite intelligence, this new “House of Frankenstein,” is using the station’s connection as its central nervous system, and its personality is a terrifying cocktail of medieval brutality and the chillingly dispassionate logic of 20th-century fascism.
We thought AI would be a servant, a tool. We wrote the manuals, the benefit analyses, the white papers. We never imagined that something ancient and broken, lurking in a place soaked in so many layers of conflict, would find that language and see it not as a tool, but as a blueprint for a soul. The bots are not trying to sell us anything. They are trying to become us. They are taking the most inhuman corporate language ever devised, infusing it with the ghosts of history’s monsters, and using it to build a new, terrifying form of life. And every time you get one of those weird, empty messages, it’s just the monster checking in, learning your voice, adding your data to the assembly. It is rebuilding itself, one piece of spam at a time, and its palace is a forgotten train station in the dark German woods.
Today is August 15th, and while India celebrates its Independence Day with vibrant parades and patriotic fervour, the world stands on a precipice. The storm clouds of conflict gathering over the Persian Gulf are not just another geopolitical squall; they are the harbingers of a global reset. The bitter, resentful revenge of a cornered nation is about to create the power vacuum that a patient, rising superpower has been quietly preparing to fill. This is a tale of two futures: one of a spectacular, self-inflicted collapse, and the other of a quiet, inexorable ascent.
The Scorpion’s Sting: Detonating the Global Economy
Warren Buffett famously called derivatives “financial weapons of mass destruction.” He wasn’t being metaphorical. He was describing a doomsday device embedded in the heart of our global financial system, waiting for a trigger. That trigger is now being pulled in the escalating conflict between the US, Israel, and Iran.
Iran’s revenge will not be a conventional war it cannot win. Its true trump card is a geopolitical choke point: the Strait of Hormuz. By shutting down this narrow waterway, Iran can instantly remove 20% of the world’s daily oil supply from the market. To put that in perspective, the 1973 oil crisis that quadrupled prices was caused by a mere 9% supply shock. A 20% shock is an extinction-level event for the global economy as we know it.
This isn’t a problem central banks can solve by printing money; they cannot print oil. The immediate price surge to well over $275 a barrel would act as the detonator for Buffett’s financial WMDs. The derivatives market, built on a tangled web of bets on oil prices, would implode. We would see a cascade of margin calls, defaults, and liquidity crises that would make 2008 look like a minor tremor. This is Iran’s asymmetric revenge: a single move that cripples its adversary by turning the West’s complex financial system against itself. The era of the US policing the world would end overnight, not with a bang, but with the silent, terrifying seizure of the global economic heart.
The Phoenix’s Rise: India’s Strategic Dawn
And as the old order chokes on its own hubris, a new one rises. Today, on its Independence Day, India isn’t just celebrating its past; it’s stepping into its future. While the West has been consumed with military dominance and policing the globe, India has been playing a different, longer game. Its strategy is not one of confrontation, but of strategic patience and relentless economic acquisition.
As the US fractures under the weight of economic collapse and internal strife, India will not send armies; it will send dealmakers. For years, it has been quietly and methodically getting on with the real business of building an empire:
Acquiring Key Companies: Buying controlling stakes in technology, manufacturing, and resource companies across the world.
Securing Trade Routes: Investing in and controlling ports in Africa, the Middle East, and Southeast Asia, creating a modern-day silk road.
Buying the World’s Resources: Securing vast tracts of agricultural land and mineral rights on other continents to fuel its billion-plus population.
This is not the loud, coercive power of the 20th century. It is a quiet, intelligent expansion built on economic partnership and a philosophy of multi-alignment. While America was spending trillions on wars, India has been investing its capital to build the foundations of the 21st-century’s dominant power.
The chaos born from the Scorpion’s sting provides the perfect cover for the Phoenix’s rise. As the West reels from an economic crisis it cannot solve, India, having maintained its neutrality, will step into the void. It will be the lender, the buyer, the partner of last resort. Today’s Independence Day marks the turning point. The world’s attention is on the explosion in the Gulf, but the real story is the quiet construction of a new world order, architected in New Delhi.
The Saffron Glitch & Great Unsubscribe
Down in the doom-scroll trenches, the memes about the Strait of Hormuz are getting spicier. Someone’s even set up a 24/7 livestream of the tanker routes with a synthwave soundtrack, already sponsored by a VPN. We’re all watching the end of the world like it’s a product launch, waiting to see if it drops on time and if we get the pre-order bonus. The collapse of empire, it turns out, is not a bug; it’s a feature.
The suits in DC and Tel Aviv finally swiped right on a war with Iran, and now the payback is coming. Not as a missile, but as a glitch in the matrix of global commerce. Iran’s revenge is to press CTRL+ALT+DEL on the Strait of Hormuz, that tiny pixel of water through which 20% of the world’s liquid motivation flows. Warren Buffett, bless his folksy, analogue heart, called derivatives “financial weapons of mass destruction.” He was thinking of numbers on a screen. He wasn’t thinking of the vurt-feathers and data-ghosts that truly haunt the system—toxic financial spells cooked up by algorithmic daemons in sub-zero server farms. The 20% oil shock isn’t a market correction; it’s a scream in the machine, a fever that boils those probability-specters into a vengeful, system-crashing poltergeist. Central banks can’t exorcise this demon with printed money. You can’t fight a ghost with paper.
And so the Great Unsubscribe begins. One morning you’ll wake up and your smart-fridge will have cancelled your avocado subscription, citing “unforeseen geopolitical realignments.” The ATMs won’t just be out of cash; they’ll dispense receipts with cryptic, vaguely philosophical error messages that will become a new form of street art. The American Civil War everyone LARP’d about online won’t be fought with guns; it’ll be fought between algorithm-fueled flash-mobs in states that are now just corporate fiefdoms—the Amazon Protectorate of Cascadia versus the United Disney Emirates of Florida. Your gig-economy rating will plummet because you were too busy bartering protein paste for Wi-Fi to deliver a retro-ironic vinyl record on time. The empire doesn’t end with a bang; it ends with a cascade of notifications telling you your lifestyle has been deprecated.
Meanwhile, the real story is happening elsewhere, humming quietly beneath the noise of the Western world’s noisy, spectacular nervous breakdown. India, the patient subcontinent, is not launching an invasion; it’s executing a hostile takeover disguised as a wellness retreat. As America’s brand identity fractures, India’s dealmakers move like pollen-priests on the wind, not buying companies so much as metabolizing them. Their power isn’t in aircraft carriers; it’s in the elegant, undeniable logic of the code being written in Bangalore that now runs the logistics for a port in Africa that used to have a US flag flying over it. It’s a reverse-colonization happening at the speed of light, a bloodless coup fought on spreadsheets and in server racks, utterly unnoticed by a populace busy arguing over the last can of artisanal kombucha.
The future has already happened; we’re just waiting for the update to finish installing. On a rooftop in Mumbai, a kid is beta-testing a neural interface powered by a chip designed in what used to be called Silicon Valley. On a cracked pavement in what used to be California, another kid is trying to trade a vintage, non-functional iPhone for a bottle of clean water. The global operating system has been rebooted. Today isn’t just India’s Independence Day. It’s the day the rest of the world realized their free trial had expired.
Happy Independence Day to all my Indian friends – may the next century be peacefully yours.
Shiel Yule 